TOP

WHITE SHOW MILAN: INTERVIEW WITH BRENDA BELLEI

By Maria Rosaria

Posted in , | Tags : , , , , , , , , ,

The White Show in Milan, the perfect window for the emerging and the contemporary designers, has been one of the events I couldn’t miss during the Milan Fashion Week. The WHITE represents nowadays with no doubts the biggest italian tradeshow in fashion, leader in the research and meeting point of all bloggers, buyers, journalists or simply trend-hunters during the Milan Fashion Week.

This year there were 511 brands at the White and among them 189 new entries and 145 foreigner companies.

The shows of Situationist by the Georgian designer Irakli Rusadze which opened the White event (look at the below gallery), put on the catwalk long dresses in velvet, clothes with original cuts, rigorously slim jumpsuits, in leather and with chains.

Highlighted at the show also the cosmopolitan design by the brand Sainte Courtisane, winner of the fifth edition of the Ramponi Award, the creative excursus by Lucio Costa, especially with the “SO LUCIO!” installation at the “My Own Gallery” and the talent of Irma Cipolletta awarded with the “Inside Award”.

This year in my loves at the first sight I can list the brand Lucille which suggests a romantic and fine collection, the brand Essentiel (which I was wearing for my day at the White Show) always funny and very original and the collection by Derhy for Manish Arora very coloured and full of life!

I finally had the chance to interview Brenda Bellei, Co-Founder of the White Show Fair Milano who told me about the importance of the selection process and the search of the new fashion, accessories, jewelry brands for the trade show:

“We carefully select the products of our research for the woman’s world at 360 degrees, from the bijoux to the accessories to the dresses. Most of the brands we select can be proud of a great research is sustainable textiles or sometimes have in their concept some technological or simply innovative ideas. On top of that we always take into account a good quality-price ratio especially for the small Italian companies. We basically try to make the shop life easier by selecting some qualitative products they can sell together with their usual top ones”

And regarding Situationist she adds: “we have been really proud and enthusiast to present our Georgian guest this year, who chose as testimonial Bella Hadida in a period in which the unisex and the clean stile, elegant and sophisticated at the same time, is one of the most common research in the market.”

sharefb tw g+ pi

Le salon White de Milan, la vitrine des designers contemporains et émergents, a été mon événement incontournable de la semaine de la mode de Milan. Le White est devenu désormais le plus grand salon de mode Italienne leader pour la recherche et lieu de rencontre pour les blogueurs de mode, les acheteurs, les journalistes de mode et les chasseurs des tendances pendant la semaine de la mode de Milan.

Cette année au salon White il avait 511 marques de mode , dont 189 nouvelles entrées et 145 marques étrangères.

Le salon a été ouverte avec le très attendu défilé de Situationist, du créateur géorgien Irakli Rusadze, caractérisé avec des longues robes, velour, coupes originales, combinaisons “slim” en cuir et avec des chaînes. In évidence au salon aussi le design cosmopolite de la marque Sainte Courtisane, gagnante de la cinquième édition du “Premio Ramponi”; l’itinéraire créatif de Lucio Costa, en lumière dans l’installation “SO LUCIO!” à la “My Own Gallery” et le talent de Irma Cipolletta, qui a gagné le prix “Inside Award”.

Parmi mes coups de cœur cette année il avait : la marque Lucille qui propose une collection romantique et raffinée ; la marque Essentiel ( que je portais aussi dans ma journée au salon White) toujours pétillante et originelle et la collection de Derhy x Manish Arora très colorée et pleine de vie ! J’ai eu la chance d’interviewer Brenda Bellei, Co-fondatrice du Salon White Milano que m’a parlé de l’importance du procès de sélection et de recherche des marques contemporaines de mode, des accessoires et des bijoux , à la base du salon: “on sélectionne avec attention les produits des recherche pour le monde de la femme à 360, à partir des bijoux jusqu’aux accessoires et aux vêtements. Plusieurs marques sélectionnés cette année ont fait une importante recherche des tissus durables, ou autres ont même dans leur concept des idées technologiques innovantes. C’est toujours important le concept de qualité et de bon rapport qualité-prix, même pour la petite entreprise Italienne.”

Et à propos de la marque Situationist elle dit: “nous étions vraiment ravies et fiers de présenter notre “guest” marque géorgienne Situationist cette année, qui a choisi comme testimonial Bella Hadid,dans un moment où l’unisex minimaliste mais élégant et sophistiqué au même temps se présente comme recherche très ressenti dans le marché de la mode.”

sharefb tw g+ pi

Il White Show Milano, la vetrina degli stilisti emergenti e contemporanei, è stato il mio evento imperdibile della settimana della Moda di Milano. Il WHITE rappresenta ormai a tutti gli effetti il più grande salone italiano di moda leader per la ricerca e il luogo d’incontro di fashion bloggers,buyers, giornalisti e trend-hunters durante la Milano Fashion Week.

Quest’anno erano presenti al White 511 marchi , tra cui 189 new entry e 145 provenienti dall’estero.

Ad aprire l’evento del White, c’è stata quest’anno la sfilata di Situationist del designer georgiano Irakli Rusadze (vedi la Gallery in basso), che porta in passerella abiti lunghi ed in velluto, completi dai tagli originali, tute rigorosamente slim, in pelle e con catene.

In evidenza al salone anche il design cosmopolita del brand Sainte Courtisane, vincitore della quinta edizione del ‘Premio Ramponi’; l’excursus creativo di Lucio Costa, evidenziato dall’installazione “SO LUCIO!” alla ‘My Own Gallery’ ed il talento di Irma Cipolletta, premiata con il riconoscimento ‘Inside Award’.

Tra i miei “colpi di fulmine” quest’anno ci sono stati : il brand Lucille che propone una collezione romantica e raffinata; il brand Essentiel (che indossavo anche per la mia giornata al White Show) sempre allegro ed originale e la collezione di Derhy x Manish Arora colorata e piena di vita !

Ho avuto la chance di intervistare Brenda Bellei, Co-Founder del White Show Fair Milano che mi ha parlato dell’importanza del processo di selezione e di ricerca dei marchi contemporanei di abbigliamento, accessori e gioielli alla base del trade show :selezioniamo attentamente  i prodotti di ricerca per il mondo donna a 360° , dai bijoux, agli accessori, agli abiti. Molti brands selezionati vantano una grande ricerca in tessuti sostenibili oppure a volte hanno nel loro concept anche idee innovative o tecnologiche. Ci si basa sempre sul concetto di qualità e sul buon rapporto qualità-prezzo anche per l’azienda medio-piccola italiana.”

E riguardo al brand Situationist aggiunge : “siamo stati davvero entusiasti ed orgogliosi di presentare il nostro guest brand georgiano quest’anno, che ha scelto come testimonial Bella Hadid, in un momento in cui l’unisex dallo stile pulito, elegante ma al contempo sofisticato si presenta come ricerca molto sentita  sul mercato.”

sharefb tw g+ pi

16836633_1261346750629112_8285110950030899108_o-217016856_1261346900629097_8181662254225337492_o16904964_1260437870720000_6843914863984463827_oflv_1082

Share this story

About The Maria Rosaria

Owner and Founder at La Coquette Italienne Paris

Related Posts

2 Thoughts to WHITE SHOW MILAN: INTERVIEW WITH BRENDA BELLEI

  1. Mara Reply March 24, 2017 at 1:38 pm

    interessante :-)

    #
  2. OnTrend Reply April 7, 2017 at 7:13 pm

    Your site has a amazing content
    http://ontrend.cf/?p=437

    #

Leave a Reply

Comment


btt