From timeless classics to bold new statements, we show you our favourite outfits straight from the streets of London. From timeless classics to daring novelties, we present our preferred ensembles captured on the bustling streets of London. London Fashion Week is always a much-anticipated event for unveiling the latest fashion trends, both on the runway and in urban locales.

While the catwalks are where designers showcase their latest collections, it’s often the spontaneous street fashion that ignites immediate style inspiration. The street fashion scene during London Fashion Week for Spring/Summer 2024 showcased an array of trends, spanning from enduring classics to audacious innovations. Here are some of the pivotal trends that drew our attention:


Tartan is a classic British motif that is always in trend. This season, we saw tartan declined in various forms, from shirts and skirts to coats and trousers. Tartan is a great way to add a touch of British heritage to your street style.

Bright colors

After a few seasons of more restrained shades, bright colors returned to the fore. We’ve seen everything from neon greens to bold yellows. Whether you want to opt for a full-face look in bright colors or simply add a touch of color to your clothing, this trend is sure to turn many heads.


Total denim looks are making their comeback and look set to stay. From classic denim pants to denim dresses with buttons, the classic fabric of blue jeans is a great way to achieve an effortless look while keeping up with fashion.

Click here to discover our favourite looks straight from Frolov’s last show in London this September!


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