Very Peri will be the most fashionable color of 2022. Fashion magazines say that and it is confirmed by the it-girls from all over the world.

Pantone, for the first time, elects a totally new, joyful and lively nuance created ad hoc for a year that promises to be a rebirth. A rebirth that the whole of society needed after a very difficult period.

But don’t just call it purple! The very peri (Pantone color number 17-3938) is a nuance obtained from periwinkle blue, with an undertone of purple and red.

This completely new color is therefore a stimulus to creativity and innovation.

It-girls from all over the world could not resist wearing it immediately, including our fashion influencer Maria Rosaria Rizzo, better known as La Coquette Italienne, who in Paris was photographed with a very peri total look.

Maria Rosaria Rizzo wears a very peri total look / Credit Edward Berthelot
Maria Rosaria Rizzo wears a very peri total look / Credit Edward Berthelot

Dressing using only one color can sometimes seem a bit risky, but respecting the right rules in terms of style a bright color like very peri can become perfection.

For those who do not feel like wearing a Very Peri total look, then you can opt for a single garment, to be combined with others neutral colors in order to obtain a less bold and simpler look for everyday life.

Maria Rosaria Rizzo @lacoquetteitalienne wears a sweater in Very Peri color, photographed in Paris by Edward Berthelot.
Maria Rosaria Rizzo @lacoquetteitalienne wears a sweater in Very Peri color, photographed in Paris by Edward Berthelot.

Valentino and Versace instead imagined this nuance in a color blocking version in combination with green, bronze, orange or terracotta.

Versace spring-summer 2022
Versace spring-summer 2022

One thing is certain: we all need positivity and regardless of how we decide to wear the very peri this year, the energy that comes from this new Pantone color is very powerful.

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