Redemption Choppers SS 2014: the cocktail party @PFW

Redemption Choppers

It’s too many things I didn’t tell you about Paris Fashion Week.

For example one thing to mention is the new fashion brand which is inspiring to the bikers culture, REDEMPTION CHOPPERS!  If you still don’t know it, you have to read this article!

It has been launched and presented for the first time last spring in Paris and from that time their success has grown and grown.

It is really important to mention that this brand is totally Italian and in fact it has been tailored on the initial idea of Vanni Laghi, Gabriele Moratti and Daniele Sirtori, who starting in their laboratory crafting hand-made “choppers”, imagined how an ideal lady of a biker should be: sexy but “strong”!

During the latest fashion week I could appreciate the new collection and admire a some pictures of Iceland (which has been the location chosen for the current press campaign) during a vernissage / cocktail party organized at the famous fashion bookshop and art gallery Ofr.

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And while I couldn’t avoid to look here and there at the various guests of vernissage (a nice mix of very odd people and quite famous ones, like Franca Sozzani’ daughter), I was browsing the photo book realized for the new campaign of Redemption Choppers, which illustrates the top model Isabeli Fontana, I was drinking my champagne and I was really fascinated by that style even though it’s so different from mine.

The day after I went also to their showroom, which was happening in a different location ( av.hoche ), where I spent a lot of time observing and checking all the different fabrics: really high-end and fine quality (pictures above).

A SS 2014 collection which is mixing french laces, georgette, boiled silk and satin with leather and metal details for an effect “strong girl with a tender heart”.

Back home I couldn’t stop to ask myself if that  it was fitting or not my style, but despite all I have to admit that I always dreamed to have a motorbike and I am trying to imagine myself like as “sexy biker”.


Now I am waiting to know what’s your opinion! In the meantime if you have an iPhone you can enjoy the Redemption Choppers app to look and feel the new collection and think if you like.

As soon!!!


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